Marine Corps Reserve Units located throughout the nation conduct toy collection and distribution campaigns in the communities near their Reserve Centers each year. Campaigns begin in October and last until December 22nd. Caring Americans drop off new, unwrapped toys at collection receptacles located in local businesses. Marines pick up, sort, and store these toys in a central warehouse. As Christmas nears, Marines distribute toys themselves and enlist the aid of local social welfare agencies and churches to distribute toys to needy children on Christmas Day.

While Marines organize, coordinate, and manage the program, the ultimate success depends on the support of the support of the local community and the generosity of the people who donate toys.

Local business leaders play a key role by allowing Marines to locate collection receptacles in their stores; by providing free warehouse space during October, November, and December for sorting and storing toys; by providing vehicles to collect toys from collection sites; by sponsoring toy raising events; and by helping Marines receive maximum media exposure for Toys for Tots.

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